The Nexl resource hub
Your destination for expert analysis, strategic guides, and practical tools designed to help you navigate the future of the legal industry and elevate the business of law.
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Building the Law Firm of the Future: Joe Green on Innovation, Leadership, and Career Pivots
Many BD and Marketing professionals find themselves pitching ideas long before they have the tools, influence or budget to move them forward. Whether it is new tech, a client programme, a marketing campaign or a fresh approach to data, it often comes down to one thing. Can you make a strong enough case for it?

What It’s Like to Build at a Fast-Growing Tech Company
We’re actively hiring across Senior Engineering roles in Sydney and Vancouver – spanning full stack Engineerings, DevOps, and QA – to help scale a product used and loved by 150+ law firms globally, including AmLaw 100 firms.

Rethinking Rainmakers - How Top Firms Multiply Talent and Drive 42% Better Growth"
Top firms aren’t growing the traditional way. Business development cultures that rely less on a handful of rainmakers and democratize BD activities across the firm achieve higher growth and overall better outcomes.


Relationship Selling Vs Traditional Selling
Today, business is built from meaningful relationships – especially for lawyers. Learn why relationship selling is an important tactic and how you can use it to attract and retain high-value legal clients.
March 14, 2022

How to Retain Clients Better Than Anyone (Including the 3 Most Common Blockers to Long-Term Client Relationships and How to Beat Them)?
Imagine this. You’re a lawyer or BD professional. You get an email from someone. They heard about you from one of your other clients. They need help with a legal dispute. They need it now. “That’s great,” you tell them. “Why don’t we have a chat?” You book in a
February 9, 2022

3 Low Cost Strategies Law Firm CMOs Can Do Today To Acquire More Clients (And How NEXL Removes “Change Pain”)
Acquisition = retention = expansion Stop. See that equation in the title up there? Read it again. “Acquisition equals retention, equals expansion.” Memorise it. If you need to write it down, say it out loud, or take a screenshot; go ahead. Show me the power of 24/7 relationship insights! Supercharge my prospecting! Leveraging our in-built
February 9, 2022

No – CRMs are NOT a Practice Management System
It happened again. “What’s a CRM, is that what a practice management system does?” At Nexl, we have the privilege of speaking with lawyers and law firm from around the world about implementing a CRM platform and after thousands (literally) of discussions, we’ve come to see that one of the largest points of confusion
February 7, 2022

Is This Strategy the Holy Grail of Client Communication?
For law firms, client care and communications are critical for long-lasting success. Unfortunately, we have continued to see law firms all around the world underdeliver in this area. “Did you know that 3 out of 5 clients have dropped at least one of their law firms in the past year?” This article
February 3, 2022

How Law Firm CMOs Are Winning in a Hybrid Legal World
BD has gone super-digital and isn’t going back If you’re reading this post, congratulations. You’ve started to future-proof yourself against a change that not everyone in the legal world has clued onto yet. What exactly is that? That COVID-19 has changed the way lawyers find, nurture and acquire new clients forever. We
February 1, 2022

Finding Your Niche
Uncover your true potential within the legal industry by becoming an expert and finding your niche. Your clients will love you more!
January 26, 2022

What is Account-Based Marketing?
ABM is becoming a very popular strategy in today's legal industry! Learn more about Account-Based Marketing and why lawyers are embracing it.
January 25, 2022

BD Workshop: Differentiation
Stand out from the rest and discover effective strategies to differentiate your law firm and its legal services in 2022.
December 17, 2021
Leadership & insights
Discover more of our story
Our expertise extends beyond our client stories. Explore our team biographies and our library of industry insights to see how we're elevating the business of law.
Our people & partners
Meet the leaders behind Nexl — legal, marketing, and BD professionals dedicated to elevating the business of law

Our clients
Read the success stories of the leading law firms we partner with to drive growth.

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