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Email & Event Marketing
Turn campaigns and events into growth
Run smarter email campaigns, events and follow-ups in one connected system reducing manual work and scaling BD and marketing activity across the firm.
Email marketing for law firms
Tie every send to an opportunity
Run targeted, compliant campaigns from the same system as your CRM so every send and event invite ties back to a real relationship and opportunity.
Create email and event lists from live Nexl CRM data. Filter by practice, industry, jurisdiction or relationship strength. No exports or stale lists.
Design responsive, on-brand emails with a drag-and-drop editor. Email templates keep firm branding consistent while BD and marketing teams draft, review and send in one place.
See opens, clicks and attendance tied back to clients, prospects and opportunities so marketing activity is measured in pipeline, not just engagement.
End-to-end event management
Invite to follow-up, in one place
Planning, invitations, check-in and follow-up in one place so every attendee becomes a tracked relationship, not a forgotten name badge.
Tasks, owners, deadlines and content in one place. Repeat your best events with firmwide workspace templates.
Ensure every email reflects firm standards with reusable layouts, styling, and approved blocks.
Build the email, pick the list, attach the form all inside the same event Workspace. Every invite sent from Nexl is tied back to the event and the contact.
Additional marketing features
Marketing tools built for law firms
On-site check-in
QR check-in from a phone, live dashboards, and attendance tied back to contacts in Nexl CRM so follow-up is relevant and targeted.
Attendance tracking
Capture attendees the moment the event ends. Feedback flows back to the CRM against the right contact so BD knows who to follow up with, and why.
Static and dynamic lists
Lock a list for a one-off campaign or build dynamic segments that update automatically as your CRM data changes. Newsletter and event audiences stay current without manual rebuilds.
Consent and deliverability management
Capture consent with built-in capture, preference centers, and hygiene checks that flag bounces, duplicates, and risky domains so every campaign lands where it should.
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Trusted by 150+ leading law firms
"I was paying three different vendors for my CRM/ERM, email marketing, and pipeline tool. Nexl replaced all three."
“In a highly competitive industry, Nexl stands out as a valuable solution for law firms. The onboarding and rollout process was seamless and fast, client support is exceptionally responsive, and the platform itself is very intuitive.”
“Nexl demonstrates a real understanding of law firms and how relationships are developed and grown. We are excited to have Nexl alongside us as we focus on helping our clients develop their businesses, supporting smart, informed decision making.”
“Nexl is a pleasure to roll out. The lawyers love it!”
“Nexl has become a valuable tool that supports our central work processes; it is a dynamic and forward-looking system that will meet our requirements as we grow.”
“I would absolutely recommend Nexl to legal marketers, law firms, and quite honestly, to professional services firms in general. It's absolutely the right decision.”
“The team at Nexl have a deep understanding of how lawyers work, and what they need from a CRM tool. Nexl’s speed of deployment, ease of implementation, low data entry requirements and intuitive UX are stand out features of what is a true legal CRM.”
“We decided to partner with Nexl because we wanted a CRM completely different to what we had seen in the legal market. Nexl’s CRM is innovative, user-friendly, and has added value for our firm.”
“Maintaining engagement with clients and referrers requires a process and structure to ensure that contact is regular and value-adding. Done well, this is extremely time intensive. That’s where Nexl comes in! It saves a massive amount of time, and it really helps maximize your ability to stay on top of client and referrer engagement.”
Frequently asked questions
FAQs about Nexl Marketing
Yes. Nexl Workspaces and Marketing handles the whole event, from invite lists and registration forms to RSVPs, waitlists, check-in, and follow-up emails. Attendance is saved against each contact, so lawyers can see who came and follow up while it's fresh.
Yes. Nexl Marketing sends newsletters, invitations, and client alerts from the same system as your CRM. You build lists from your firm's relationships, send from templates, and track opens and clicks against each contact.
Every Nexl campaign includes an unsubscribe link, and opt-outs are recorded against the contact so they're left out of future sends. Firms can also let contacts choose which topics they hear about. Read our article on consent and preference management.
Nexl sends follow-up emails to attendees and no-shows automatically, and each lawyer sees which of their contacts attended. Follow-up tasks can sit in the event's workspace so nothing is missed. See our guide to post-event follow up.
Yes. Campaigns and events are recorded against the same contact and company records as your opportunities, so you can see which clients engaged before new work came in. BD and marketing can then show the impact of each send.
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