Case Study

Farrell Fritz

Transforming BD and marketing with cleaner relationship data

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Contributors

Lee Peretz

Director of Marketing and Business Development, Farrell Fritz

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Farrell Fritz is a full-service law firm serving the New York region across Long Island, New York City, and Albany. Lee Peretz is the Director of Marketing and Business Development at the firm, and his team had valuable relationship data scattered across systems with no way to see the full picture. That changed when the firm started looking for a solution built specifically for how law firms work.

Farrell Fritz

I would absolutely recommend Nexl to legal marketers, law firms, and quite honestly, to professional services firms in general. It's absolutely the right decision.

Lee Peretz
Director of Marketing and Business Development, Farrell Fritz

Bringing fragmented data into one view

"The largest benefit of working with Nexl has been seeing what our data can do," says Peretz. "Nexl allowed Farrell Fritz to see our data in a way we had never been able to before." With all their relationship data in one place, the team can make faster decisions about where to focus their efforts.

Implementation in under a week

One of the team's biggest concerns when evaluating new technology was the disruption it might cause. The last thing the team needed was a lengthy implementation that pulled attorneys away from their clients. Thankfully this wasn’t the case with Nexl. "The implementation process was next to nothing," says Peretz. "It was completely seamless and took less than a week. It's made our lives much easier as a marketing and business development team," Peretz explains.

Understanding what attorneys need

For Farrell Fritz, the team behind Nexl mattered as much as the technology itself. Nexl’s founders are former in-house legal technologists who understand the unique challenges law firms face. "They get what we're talking about," says Peretz. "They understand our pain and our needs, and what our attorneys want. They've built the system in a way that really speaks to the desires and wants of our lawyers," Peretz adds.

Nexl gives the team the visibility they need to demonstrate value, spot opportunities, and support attorney growth in ways that weren't possible before. "Now we have the power of information, and we really believe that Nexl will help us take our marketing and business development to the next level," says Peretz.

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