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Give every lawyer clear next steps to drive firm growth

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Country Desk

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Country Desk

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January 18, 2023

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A Country Desk initiative at a law firm is a coordinated attempt at structuring and optimizing the relationships with stakeholders in a country or region where the Firm has no formal presence (and is usually not allowed to practice), but that is of significant commercial interest. Country desks are especially relevant for law firms that have a high percentage of their revenue coming from cross-border work.

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Leadership & insights

Related posts

Articles

ERM vs CRM for law firms: What is enterprise relationship management?

Enterprise relationship management (ERM) for law firms explained, including what ERM means, how it relates to CRM, and what to look for in a system that covers both.

Articles

Why legal BD is like herding cats with Shiraz Gheyara

Shiraz Gheyara started in corporate law before building a career in legal business development. She shares what it takes to get lawyers on board and what she wishes she'd known.

Webinars

How to succeed in a new law firm marketing or BD leadership role

Marketing and BD leaders from Reed Smith and Vedder on succeeding in a new law firm marketing or BD leadership role, covering pacing, partner buy-in, team structure, and AI.

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See how Nexl captures relationships automatically, structures business development workflows, and connects marketing activity directly to opportunity - so growth becomes visible, measurable, and systematized across the whole firm.

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