Organizing successful events for law firms demands meticulous planning, attention to detail, and efficient coordination of various elements. The integration of event management technology has become imperative for ensuring seamless execution and maximizing the impact of events. In this blog, we explore various event management tech tools while also breaking down the needs of law firms according to pre-event and post-event phases.
Meeting Needs: Pre-Event and Post-Event Breakdown
Efficient event management extends beyond the event day itself; it involves thorough planning before and detailed analysis after. Let’s break down the specific needs of law firms in both pre-event and post-event phases, highlighting how each platform caters to these critical stages.
Pre-Event Needs:
Online Registration and Marketing:
Cvent, Eventbrite, Bizzabo, Nexl: These platforms excel in providing customizable online registration forms and effective event marketing tools, ensuring a smooth pre-event experience.
Attendee Management:
Cvent, Eventbrite, Bizzabo, Nexl: Streamlining attendee management, these platforms offer features for efficient tracking and communication with registrants before the event.
Networking and Engagement:
Whova, Bizzabo: Enhancing pre-event networking by connecting attendees based on interests and facilitating meaningful interactions.
Virtual Event Planning:
Zoom/Microsoft Teams: Essential for law firms planning virtual events, offering high-quality video conferencing, screen-sharing, and interactive chat functionalities.
Post-Event Needs:
Analytics and Reporting:
Cvent, Eventbrite, Bizzabo, Nexl: These platforms offer robust post-event analytics, providing insights into attendance, engagement, and other key metrics.
Feedback and Evaluation:
Whova, Aventri, Nexl: Collecting post-event feedback and providing tools for thorough evaluation of event success.
Post-Event Networking:
Whova: Facilitating continued networking post-event, allowing attendees to stay connected while fostering a sense of community.
The Other Solutions
Cvent: A Pioneer in Event Management
Cvent stands out as a versatile platform offering a wide array of features to streamline event planning for law firms.
Features and Functionality
| ✔ | Online Registration | ✔ | Customizable Forms |
| ✔ | Event Marketing | ✔ | Email Campaigns |
| ✔ | Promotional Materials | ✔ | Attendee Management |
| ✔ | Attendee Tracking | ✔ | Communication Analytics |
| ✔ | In-Depth Event Analytics |
Eventbrite: Simplifying Event Registration
Eventbrite specializes in simplifying event registration and ticketing for law firms.
Features and Functionality
| ✔ | Event Page Creation | ✔ | Customizable Forms |
| ✔ | Registration Management | ✔ | Limited Analytics |
| ✔ | Promotional Tools | ✔ | Email Campaigns |
Bizzabo: All-in-One Event Success Platform
Bizzabo offers a comprehensive suite of tools for law firms seeking end-to-end event solutions.
Features and Functionality
| ✔ | Event Registration | ✔ | Customizable Forms |
| ✔ | Networking | ✔ | Networking Tools |
| ✔ | Marketing Automation | ✔ | Comprehensive Analytics |
| ✔ | Analytics | ✔ | Robust Analytics Tools |
Zoom and Microsoft Teams: Virtual Event Platforms
In virtual events, Zoom and Microsoft Teams offer essential features.
Features and Functionality
| ✔ | Video Conferencing | ✔ | High-Quality Video Conferencing |
| ✔ | Screen-Sharing | ✔ | Chat Functionality |
| ✔ | Interactive Chat for Virtual Events |
How Nexl’s Event Management Solution Differs
Acknowledging the challenges is the first step, but overcoming them requires strategic planning and innovative approaches, particularly leveraging technology. Let’s explore how specific features can address these challenges.
The Nexl Difference
Nexl’s Event Management Solution distinguishes itself in the realm of event management by offering a tailored and comprehensive solution designed specifically to meet the unique needs of law firms.
While platforms like Cvent, Eventbrite, and Bizzabo offer versatile features for event planning, Nexl goes a step further by directly integrating a Customer Relationship Management (CRM) system and an Email Marketing System (EMS) into its event management solution.
This integrated approach allows law firms to seamlessly manage and nurture client relationships before, during, and after events. The strategic features of Nexl’s solution, such as Event List Building and Audience Segmentation, Focused Engagement, and Tailored Communications, enhance the pre-event experience.
Nexl stands out with its Event Workspaces during the event, facilitating effortless planning and centralized details for seamless coordination.
The On-Site QR Code Check-In adds a modern touch, streamlining the check-in process while embracing technology for a more engaging event experience.
Streamlining Legal Events with Nexl: A Success Story
To conclude, let’s draft a hypothetical about a prominent law firm that faced a significant Business Development (BD) challenge due to siloed communication between the BD and the Event teams.
The pre-event process was marred by inefficiencies as the BD team received a standard spreadsheet with event details. This led to duplicate entries as the BD team and lawyers independently added invitees. The chaos extended further as many of the contact details proved incorrect.
The struggle continued post-event when another spreadsheet was compiled to track attendees. The BD team faced the arduous task of chasing lawyers for insights into their interactions, and the details were outdated.
The existing Event Management Platform lacked integration with the firm’s Customer Relationship Management (CRM) system, necessitating the cumbersome process of exporting and importing data.
Recognizing the need for improved efficiency and accuracy, the firm invested in a new technology solution to integrate their Event Management Platform with their CRM system.
Enter Nexl’s Event Management Solution, designed with legal professionals in mind. With Nexl, The BD and the Event teams seamlessly collaborate within the CRM, eliminating siloes and preventing duplicate entries. The platform’s integrated Event List Building and Audience Segmentation ensure focused engagement, while tailored communications enhance the firm’s reputation.
Nexl’s Event Workspaces streamline planning and centralize details for efficient coordination during the event. The On-Site QR Code Check-In adds a modern touch, simplifying check-in and ensuring accurate attendee data.
Post-event, Nexl’s integrated CRM eliminates the need for manual data transfer, saving time and reducing errors.
The result? A streamlined, efficient process with accurate, up-to-date data. Nexl’s integration allows for real-time insights, eliminating the three-month lag previously experienced. The law firm now efficiently manages approximately 20 quarterly events, gaining valuable insights and cultivating meaningful client relationships.
Nexl has transformed a once painful and slow process into a success story of streamlined efficiency and data accuracy.
