Seizing the Moment - 19 Tips for Effective Post-Event Follow-Ups

Seizing the Moment: 19 Tips for Effective Post-Event Follow-Ups

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In the fast-paced professional networking and business development landscape, successfully navigating post-event follow-up is the linchpin to maximizing your Return on Event (ROE).

This comprehensive article will guide you through a strategic three-part approach: 

  1. Unveil effective methods for post-event engagement
  2. Provide ready-to-use templates for seamless communication
  3. Map out curated sequences spanning three months for a sustained impact.

Whether you’re a seasoned professional or a burgeoning networker, these insights will elevate your post-event strategies and foster enduring connections.

Furthermore, we’ll explore how Nexl’s Event Management Solution can be your ally in this endeavor, offering a feature-rich suite that empowers teams to streamline organization, communication, and engagement, ultimately ensuring you extract the maximum value from every event attended. 

Let’s dive into the intricacies of post-event follow-up, transforming your networking endeavors into long-term success.

Nexl’s Event Management solution simplifies and centralizes everything you need to handle, track, and report on all event activities, from retreats to partner conferences.

The Next Event Managment Solution: Why Is It Different

Nexl’s Event Management Solution distinguishes itself in the realm of event management for law firms by offering a tailored and comprehensive solution designed specifically to meet the unique needs of legal professionals.

While platforms like Cvent, Eventbrite, and Bizzabo offer versatile features for event planning, Nexl goes a step further by directly integrating a Customer Relationship Management (CRM) system and an Email Marketing System into its event management solution.

This integrated approach allows law firms to seamlessly manage and nurture client relationships before, during, and after events. The strategic features of Nexl’s solution, such as Event List Building and Audience Segmentation, Focused Engagement, and Tailored Communications, enhance the pre-event experience.

Nexl stands out with its Event Workspaces during the event, facilitating effortless planning and centralized details for seamless coordination. The On-Site QR Code Check-In adds a modern touch, streamlining the check-in process while embracing technology for a more engaging event experience.

Nexl’s holistic approach, specifically tailored to the legal industry, positions it as a noteworthy contender in event management solutions.

Section I: The Methods

Immediate Gratification: Strike while the iron is hot by promptly expressing gratitude through a thank-you email within 24 hours. This immediate acknowledgment shows appreciation for their attendance at [Event Name] and sets the tone for continued engagement. The email is the first touchpoint in nurturing a post-event connection, inviting [Contact’s Name] to extend the dialogue.

LinkedIn Connection: Expand your professional network by inviting [Contact’s Name] to connect on LinkedIn. This casual and practical approach opens up additional avenues for communication and future insights. LinkedIn connections facilitate ongoing updates and shared content, reinforcing the professional relationship established during [Event Name].

Personalized Thank-You Cards: Go beyond digital communication and add a thoughtful touch by sending customized thank-you cards. This old-school approach distinguishes your follow-up efforts and conveys a genuine appreciation for [Contact’s Name]’s presence at [Event Name]. Including a small token of appreciation enhances the personal connection established during the event.

Segmented Email Follow-Ups: Tailor your follow-up emails to [Contact’s Name]’s specific interests or discussions during [Event Name]. This personalized approach demonstrates a continued commitment to their individual needs and preferences. By referencing particular topics, you reinforce the relevance of your engagement and provide value aligned with their interests.

Request Feedback: Demonstrate the importance of your attachment to [Contact’s Name]’s perspective by inviting them to provide feedback through a brief survey. Requesting feedback demonstrates your commitment to continuous improvement and allows them to share their experience and expectations from [Event Name].

Provide Value Through Content: Share relevant articles, whitepapers, or resources discussed at [Event Name] to reinforce your expertise. This follow-up tactic positions you as a valuable resource and extends the value of the event beyond its duration. The insights further enrich [Contact’s Name]’s understanding of the discussed topics.

Schedule Follow-Up Meetings: Seize the momentum by scheduling follow-up meetings with key contacts. This proactive step ensures that we discuss potential collaborations or opportunities while the memory of [Event Name] remains fresh. The email invitation sets the stage for continued in-depth discussions.

Social Media Engagement: Extend your engagement beyond traditional channels by actively participating in social media platforms. Share highlights of [Event Name], tag relevant participants like [Contact’s Name] and express your enthusiasm for future discussions. This social media engagement reinforces your commitment to staying connected.

Highlight Key Takeaways: Summarize key takeaways from [Event Name] in a concise email. The email reinforces the value of [Contact’s Name]’s attendance and serves as a quick reference to the insights gained during the event.

Exclusive Webinar Invitations: To keep engagement alive, extend invitations to exclusive webinars or events related to [Event Name]. This will showcase your ongoing expertise and provide [Contact’s Name] opportunities to deepen their knowledge on relevant topics.

Share Post-Event Content: Keep momentum by sharing event recordings, presentations, or other related content. This follow-up strategy will enable [Contact’s Name] to revisit the valuable insights from [Event Name], reinforcing the significance of their attendance.

Express Intent for Collaboration: When sending a follow-up email, express your genuine interest in collaboration or future partnerships. Doing so sets the stage for ongoing engagement beyond [Event Name], showcasing your commitment to exploring mutually beneficial opportunities.

Create a Drip Campaign: Develop a series of automated emails in a drip campaign to maintain engagement over time. This methodical approach ensures consistent communication and keeps [Contact’s Name] interested in your firm’s offerings.

Highlight Shared Connections: Refer to shared connections made during [Event Name] to strengthen your relationship with [Contact’s Name]. Acknowledging common connections adds a personal touch to your follow-up and fosters a sense of shared professional networks.

Offer Exclusive Resources within Client Portal: Provide [Contact’s Name] access to exclusive resources or tools discussed during [Event Name]. This exclusive offering reinforces your commitment to providing value and positions your firm as a valuable resource in their professional journey.

Connect Through Other Platforms: If appropriate, diversify your engagement by connecting with [Contact’s Name] through other platforms like Twitter or Instagram. This approach allows for a more varied and dynamic interaction beyond traditional channels.

Host a Virtual Coffee Chat: Invite [Contact’s Name] for a virtual coffee chat to create a casual and inviting atmosphere. This relaxed setting allows for discussing potential collaborations in a more informal and comfortable environment.

Utilize Personalized Video Messages: Sending personalized video messages is a strategic way to stand out and enhance your post-event follow-up. In the crowded digital landscape, video messages add a human touch, making communication more engaging and memorable. You go beyond written words by expressing gratitude and summarizing key takeaways in a video, conveying sincerity and appreciation. This personalized approach showcases your commitment to the relationship and strengthens the bond established during [Event Name], allowing [Contact’s Name] to connect with you more personally.

Implement a Follow-Up Sequence: A structured follow-up timeline is essential for consistency and ensuring a sustained and meaningful connection. This tactic demonstrates your commitment to a long-term relationship by outlining a plan beyond the initial thank-yous. Including key milestones such as content sharing and ongoing engagement signals a proactive approach to nurturing the relationship. This structured timeline establishes clear expectations for [Contact’s Name] and helps you stay organized. It ensures that you execute each step in the follow-up process thoughtfully and purposefully. It reflects your dedication to fostering a connection beyond the initial post-event engagement.

Use Nexl’s AI Tools to quickly generate copy for your email or social media campaigns.

Section II: Templates

Section II: Templates

  1. Immediate Gratification:
    • Tip: Strike while the iron is hot! Within 24 hours, send a thank-you email expressing gratitude for their attendance and insights.
    • Email Prompt:

      Subject: Thanks for Making [Event Name] Memorable!

      Hi [Contact’s Name],
      Your presence at [Event Name] was appreciated. Let’s continue the conversation.

      Best,
      [Your Name]

  2. LinkedIn Connection:
    • Tip: Expand your professional network by connecting on LinkedIn. It’s a casual yet effective way to stay in touch.
    • LinkedIn DM Template:

      Hi [Contact’s Name],

      It was great meeting you at [Event Name]. Let’s connect here on LinkedIn for future insights.

      Regards,
      [Your Name]

  3. Personalized Thank-You Cards:
    • Tip: Go old-school! A handwritten note or personalized thank-you card adds a thoughtful touch.
    • Email Prompt:

      Subject: A Personal Note of Appreciation for Your Presence at [Event Name]

      Hi [Contact’s Name],

      Your participation meant a lot. Here’s a small token of appreciation.

      Warm regards,
      [Your Name]

  4. Segmented Email Follow-Ups:
    • Tip: Tailor your follow-up emails based on the attendee’s interests or discussions during the event.
    • Email Prompt:

      Subject: Continuing Our Discussion on [Specific Topic]

      Hi [Contact’s Name],

      I enjoyed our conversation about [Specific Topic] at [Event Name].
      Here are some related insights. Cheers, [Your Name]

  5. Request Feedback:
    • Tip: Show you value their opinion. Send a short survey or feedback form to understand their experience and expectations.
    • Email Prompt:

      Subject: Your Thoughts Matter – Quick Feedback on [Event Name]

      Hi [Contact’s Name],

      We’d love to hear your thoughts on [Event Name]. Your feedback is invaluable.

      Best regards,
      [Your Name]

  6. Provide Value Through Content:
    • Tip: Share relevant articles, whitepapers, or resources discussed at the event to reinforce your expertise.
    • Email Prompt:

      Subject: Further Reading – Insights from [Event Name]

      Hi [Contact’s Name], Delve deeper into our discussions at [Event Name] with these insightful resources.

      Regards,
      [Your Name]

  7. Schedule Follow-Up Meetings:
    • Tip: Strike while the iron is still warm! Schedule follow-up meetings to discuss potential collaborations or opportunities.
    • Email Prompt:

      Subject: Let’s Continue the Conversation – Scheduling a Follow-Up Meeting

      Hi [Contact’s Name], I’d love to continue our discussion from [Event Name]. When are you available for a follow-up meeting?

      Best,
      [Your Name]

  8. Social Media Engagement:
    • Tip: Engage with attendees on social media platforms, sharing event highlights and tagging relevant participants.
    • LinkedIn Post Example:

      Had a fantastic time at [Event Name]!

      Great insights shared by [Tagged Attendee].

      Looking forward to more discussions.

  9. Highlight Key Takeaways:
    • Tip: Summarize key takeaways from the event in a concise email to reinforce the value of their attendance.
    • Email Prompt:

      Subject: Key Takeaways from [Event Name]

      Hi [Contact’s Name],

      Here are the key insights and takeaways from our [Event Name] discussions.

      Regards,
      [Your Name]

  10. Exclusive Webinar Invitations:
    • Tip: Extend invitations to exclusive webinars or events as a follow-up, showcasing your ongoing expertise.
    • Email Template:

      Subject: Exclusive Invitation – Dive Deeper into [Event Topic]

      Hi [Contact’s Name],

      Join us for an exclusive webinar expanding on the topics discussed at [Event Name].

      Best,
      [Your Name]

  11. Share Post-Event Content:
    • Tip: Share event recordings, presentations, or related content to keep the momentum going.
    • Email Prompt:

      Subject: Revisit [Event Name] – Access Recordings and Presentations

      Hi [Contact’s Name],

      Relive the insights from [Event Name]. Access recordings and presentations here.

      Cheers,
      [Your Name]

  12. Express Intent for Collaboration:
    • Tip: Clearly express your interest in collaboration or future partnerships to set the stage for ongoing engagement.
    • Email Prompt:

      Subject: Exploring Collaborative Opportunities Post [Event Name]

      Hi [Contact’s Name],

      I’m excited about the potential for collaboration discussed at [Event Name]. Let’s explore this further.

      Regards,
      [Your Name]

  13. Create a Drip Campaign:
    • Tip: Develop a series of automated emails as part of a drip campaign to keep contacts engaged over time.
    • Email Prompt:

      Subject: [Event Name] Follow-Up Series – Part 1: [Specific Topic]

      Hi [Contact’s Name],

      Welcome to our follow-up series! In this edition, we delve into [Specific Topic].

      Best,
      [Your Name]

  14. Highlight Shared Connections:
    • Tip: Reference shared connections made during the event to strengthen your relationship.
    • LinkedIn DM Template:

      Hi [Contact’s Name],

      It was great meeting you at [Event Name]. I noticed we have [Shared Connection] in common. It’s a small world!

      Cheers,
      [Your Name]

  15. Offer Exclusive Resources:
    • Tip: Provide access to exclusive resources or tools that align with discussions held during the event.
    • Email Prompt:

      Subject: Unlock Exclusive Resources from [Event Name]

      Hi [Contact’s Name],

      As an attendee of [Event Name], you have exclusive access to [Resource].

      Regards,
      [Your Name]

  16. Connect Through Other Platforms:
    • Tip: If appropriate, connect through other platforms like Twitter or Instagram to diversify your engagement.
    • Twitter Direct Message Template:

      Hi [Contact’s Handle],

      Enjoyed our conversation at [Event Name]. Let’s continue the discussion here on Twitter!

      Best,
      [Your Name]

  17. Host a Virtual Coffee Chat:
    • Tip: Invite contacts for a virtual coffee chat, providing a casual setting to discuss potential collaborations.
    • Email Prompt:

      Subject: Virtual Coffee Chat Invitation

      Hi [Contact’s Name],

      How about a virtual coffee chat to discuss our shared interests post [Event Name]?

      Cheers,
      [Your Name]

  18. Utilize Personalized Video Messages:
    • Tip: Stand out by sending personalized video messages expressing gratitude and summarizing key takeaways.
    • Video Message Prompt:

      Subject: Personalized Thank You Message from [Event Name]

      Hi [Contact’s Name],

      I wanted to personally thank you for your valuable contributions at [Event Name]. Here’s a brief video message highlighting our key takeaways.

      Best,
      [Your Name]

  1. Implement a Follow-Up Timeline:
    • Tip: Create a structured follow-up timeline, including initial thank-yous, content sharing, and ongoing engagement, to maintain consistency.
    • Email Prompt:

      Subject: Our Follow-Up Plan – Ensuring Ongoing Connection

      Hi [Contact’s Name],

      We’ve crafted a follow-up plan to ensure our connection remains meaningful. Here’s what you can expect in the coming weeks.

      Regards,
      [Your Name]

Section III: Sequences

3-Month Post-Event Follow-Up Sequence

Month 1: Immediate Gratification and Connection Building

Week 1: Immediate Thank-You and LinkedIn Connection

  • Action:
    • Send immediate thank-you emails to all event attendees.
    • Connect with them on LinkedIn using a personalized message.
  • Templates:
    • Thank-You Email:

      Subject: Thanks for Making [Event Name] Memorable!

      Hi [Contact’s Name],

      Your presence at [Event Name] was appreciated. Let’s continue the conversation.

      Best,
      [Your Name]

    • LinkedIn Connection Message:

      Hi [Contact’s Name],

      It was great meeting you at [Event Name]. Let’s connect here on LinkedIn for future insights.

      Regards,
      [Your Name]

Week 2: Utilize Nexl’s Event Management Software

  • Action:
    • Leverage Nexl’s Event Management software to organize and categorize event contacts.
    • Identify key connections and set follow-up priorities.

Week 3: Personalized Thank-You Cards and Segmented Email Follow-Ups

  • Action:
    • Send personalized thank-you cards to a select group of influential attendees.
    • Segment your email list based on specific interests or discussions during the event and send tailored follow-up emails.
  • Templates:
    • Thank-You Card Email:

      Subject: A Personal Note of Appreciation for Your Presence at [Event Name]

      Hi [Contact’s Name],

      Your participation meant a lot. Here’s a small token of appreciation.

      Warm regards,
      [Your Name]

    • Segmented Email:

      Subject: Continuing Our Discussion on [Specific Topic]

      Hi [Contact’s Name],

      I enjoyed our conversation about [Specific Topic] at [Event Name]. Here are some related insights.

      Cheers,
      [Your Name]

Week 4: Request Feedback and Provide Value Through Content

  • Action:
    • Send a short feedback survey to understand attendee experiences.
    • Share relevant articles, whitepapers, or resources discussed at the event.
  • Templates:
    • Feedback Request Email:

      Subject: Your Thoughts Matter – Quick Feedback on [Event Name]

      Hi [Contact’s Name],

      We’d love to hear your thoughts on [Event Name]. Your feedback is invaluable.

      Best regards,
      [Your Name]

    • Content Share Email:

      Subject: Further Reading – Insights from [Event Name]

      Hi [Contact’s Name],

      Delve deeper into our discussions at [Event Name] with these insightful resources.

      Regards,
      [Your Name]

Month 2: Building Engagement and Showcasing Expertise

Week 5: Schedule Follow-Up Meetings and Social Media Engagement

  • Action:
    • Reach out to key contacts to schedule follow-up meetings.
    • Engage with attendees on social media platforms, sharing event highlights and tagging relevant participants.
  • Templates:
    • Follow-Up Meeting Email:

      Subject: Let’s Continue the Conversation – Scheduling a Follow-Up Meeting

      Hi [Contact’s Name],

      I’d love to continue our discussion from [Event Name]. When are you available for a follow-up meeting?

      Best,
      [Your Name]

    • Social Media Post:

      Had a fantastic time at [Event Name]!

      Great insights shared by [Tagged Attendee].

      Looking forward to more discussions.

Week 6: Highlight Key Takeaways and Exclusive Webinar Invitations

  • Action:
    • Summarize key takeaways from the event in a concise email.
    • Extend invitations to exclusive webinars or events as a follow-up.
  • Templates:
    • Key Takeaways Email:

      Subject: Key Takeaways from [Event Name]

      Hi [Contact’s Name],

      Here are the key insights and takeaways from our discussions at [Event Name].

      Regards,
      [Your Name]

    • Webinar Invitation Email:

      Subject: Exclusive Invitation – Dive Deeper into [Event Topic]

      Hi [Contact’s Name],

      Join us for an exclusive webinar that will expand on the topics discussed at [Event Name].

      Best,
      [Your Name]

Week 7: Share Post-Event Content and Express Intent for Collaboration

  • Action:
    • Share event recordings, presentations, or related content to keep the momentum going.
    • Clearly express your interest in collaboration or future partnerships.
  • Templates:
    • Content Share Email:

      Subject: Revisit [Event Name] – Access Recordings and Presentations

      Hi [Contact’s Name],

      Relive the insights from [Event Name]. Access recordings and presentations here.

      Cheers,
      [Your Name]

    • Collaboration Intent Email:

      Subject: Exploring Collaborative Opportunities Post [Event Name]

      Hi [Contact’s Name],

      I’m excited about the potential for collaboration discussed at [Event Name].

      Let’s explore this further.

      Regards,
      [Your Name]


Month 3: Nurturing Long-Term Relationships and Continuous Improvement

Week 8: Create a Drip Campaign and Highlight Shared Connections

  • Action:
    • Develop a series of automated emails as part of a drip campaign to keep contacts engaged.
    • Reference shared connections made during the event to strengthen relationships.
  • Templates:
    • Drip Campaign Email:

      Subject: [Event Name] Follow-Up Series – Part 1: [Specific Topic]

      Hi [Contact’s Name],

      Welcome to our follow-up series! In this edition, we delve into [Specific Topic].

      Best,
      [Your Name]

    • Shared Connections LinkedIn DM:

      Hi [Contact’s Name],

      It was great meeting you at [Event Name]. I noticed we have [Shared Connection] in common. It’s a small world!

      Cheers,
      [Your Name]

Week 9: Offer Exclusive Resources and Connect Through Other Platforms

  • Action:
    • Provide access to exclusive resources or tools related to event discussions.
    • Connect through other platforms like Twitter or Instagram to diversify engagement.
  • Templates:
    • Exclusive Resources Email:

      Subject: Unlock Exclusive Resources from [Event Name]

      Hi [Contact’s Name],

      As an attendee of [Event Name], you have exclusive access to [Resource].

      Regards,
      [Your Name]

    • Twitter Direct Message:

      Hi [Contact’s Handle],

      Enjoyed our conversation at [Event Name]. Let’s continue the discussion here on Twitter!

      Best,
      [Your Name]

Week 10: Host a Virtual Coffee Chat and Implement a Follow-Up Timeline

  • Action:
    • Invite contacts for a virtual coffee chat, providing a casual discussion setting.
    • Share a structured follow-up timeline to set expectations for ongoing connections.
  • Templates:
    • Virtual Coffee Chat Email:

      Subject: Virtual Coffee Chat Invitation

      Hi [Contact’s Name],

      How about a virtual coffee chat to discuss our shared interests post [Event Name]?

      Cheers,
      [Your Name]

    • Follow-Up Timeline Email:

      Subject: Our Follow-Up Plan – Ensuring Ongoing Connection

      Hi [Contact’s Handle], just following up on the below. Let’s continue the discussion next quarter!

      Best,
      [Your Name]

Post-event follow-up is critical in the ever-evolving realm of professional networking and business development. As this comprehensive article explores, it serves as the linchpin to maximizing your Return on Event.

Implementing the insights shared here will position you to transcend the ordinary and embrace a proactive and purposeful approach to post-event follow-up. May these strategies catalyze meaningful relationships, fruitful collaborations, and boundless opportunities in your professional journey. Remember, the potential for lasting impact resides in your hands—seize it with confidence and purpose.

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