This blog explores consent management and preference management for email marketing and how the two differ yet work together.

Data-driven marketing is essential for law firms and in this article, we explain why. We’ll further explore the techniques and tools for data-driven marketing.

In this article, we explain step-by-step how to accomplish turning email newsletters into a lead-generation pipeline.

In this article, we talk you through everything you need to know about email marketing best practices for law firm marketers.

In this article, we will analyze both the risks and benefits of signature scraping, whether it is ethical for law firms, and what alternatives are available.