The Nexl resource hub

We spent two days at LMA New Orleans talking to BD and marketing leaders across the industry. Here's what they're focused on, where they're stuck, and what's working.

April 28, 2026

The first 90 days in a new marketing/BD leadership position set the tone for everything that follows. Partner perceptions of marketing, leadership's appetite for investment, and the confidence your team operates with are all shaped by how you start.

April 27, 2026

Most law firms have a CRM, but few use it effectively. Low adoption and limited engagement continue to hold back marketing and BD outcomes. This article explores seven common mistakes behind the gap and how firms can address them.

April 26, 2026

Anne Heathcock and Sheenika Gandhi share how law firms can build event strategies that drive real business development outcomes, from pre-event preparation to measuring ROI.

April 24, 2026

From self-updating marketing lists to granular campaign permissions, Nexl's April release gives BD and marketing teams more control with less manual work.

April 24, 2026

Win lawyer buy-in for CRM by addressing real concerns, building a clear business case, and proving value early. This guide outlines practical steps to secure approval and drive adoption.

April 24, 2026

Client retention is often overlooked, with most firms lacking visibility into at-risk relationships. This article outlines why clients leave and five practical strategies to improve retention and long-term growth.

April 21, 2026

Most law firms overlook growth opportunities within their existing clients. This article explores how to identify expansion signals, break down silos, and build a systematic approach to cross-selling.

April 20, 2026

Nexl AI Chat is now live, giving every lawyer, partner, BD, and marketing professional instant access to relationship intelligence, grounded in your firm's own data, without changing how they work.

April 20, 2026