Back

Platform overview

Everything that powers firmwide growth in one place

Unified relationship intelligence across the firm

Targeted, compliant campaigns that drive engagement

Collaborative hubs to plan, execute and measure growth

Growth intelligence that drives action

Back

Company

People & Careers

Back

Resources

Explore

What's new White papers & reports Webinars BD maturity assessment Product tour All resources

Client Resources

Community Services catalogue Templates Help center Courses

Top articles

What is a growth system for law firms?Law firm lateral integration: why most new partners fail and how to fix it What is relationship intelligence? A guide for law firms The complete guide to choosing a CRM for law firms All articles

Featured News

Close-up view of a planet's surface with craters against a starry beige sky.

Rethinking Rainmakers: How top firms multiply talent and drive 42% better growth

Back

Use cases

Partners & Lawyers

Give every lawyer clear next steps to drive firm growth

Business Development & Marketing

Connect BD and marketing execution to measurable growth

Managing Partners & Leadership

Lead firm growth with full strategic visibility

Stage overview

For firms building their BD foundation

For firms with structured, proactive BD in place

For high-maturity firms optimizing BD at scale

Horace Wu on creation, AI, and going against the crowd

Podcasts

Horace Wu on creation, AI, and going against the crowd

Ben Chiriboga, Horace Wu

|

July 15, 2026

|

Season 4 Episode 11

Listen on

Spotify

Apple Podcasts app icon with a white stylized microphone inside a purple rounded square.

Listen on

Apple Podcasts

Listen on

Amazon Music

A stylized graphic showing a field of grass

Table of contents

Share

In this episode of This Legal Life, Ben Chiriboga speaks with Horace Wu, Founder and CEO of Syntheia, about his path from corporate lawyer to legal tech founder. Horace reflects on leaving private practice, the lessons from an early startup that got overtaken by Google and Facebook, and why he thinks the strongest founders start with a problem to solve. He and Ben look at how legal AI has evolved, why so much of the conversation now centers on products, and where the next wave of innovation is likely to come from.

About Horace

Horace Wu is the founder and CEO of Syntheia, a legal AI company that helps lawyers work with contracts and transactional documents. He spent over a decade as a lawyer at top-tier firms in Australia and the United States before moving into technology.

Connect with Horace on LinkedIn

Ready to transform your firm's growth?

Gradient background blending from dark purple and black on the left to soft peach on the right.

Leadership & insights

Related posts

Articles

Law firm succession planning: How to keep client relationships when a partner retires

Law firm succession planning often overlooks client relationships. Here is how firms map who knows who and transfer trust before a partner retires.

Articles

Law firm CRM security requirements: A checklist for legal CRM buyers

A practical checklist of law firm CRM security requirements, covering encryption, certifications, data residency, privilege, and vendor exit terms.

Articles

ERM vs CRM for law firms: What is enterprise relationship management?

Enterprise relationship management (ERM) for law firms explained, including what ERM means, how it relates to CRM, and what to look for in a system that covers both.

Ready to transform your firm's growth?

See how Nexl captures relationships automatically, structures business development workflows, and connects marketing activity directly to opportunity - so growth becomes visible, measurable, and systematized across the whole firm.

Gradient background with smooth transition from dark black at top to purple and then peach at bottom.

Gradient background transitioning from dark black at the top to deep purple, pink, and peach tones at the bottom.