Book a Demo

Ultimate Guide to ABM for Law Firms

Account-Based Marketing (ABM) allows you to align your lawyers, marketing and business development teams to develop stronger relationships, promote long-term business growth and boost revenue.

What Is Account Based Marketing?

In a nutshell, Account-Based Marketing is a focused growth strategy for your law firm in which your lawyers, marketing and business development teams collaborate to create personalized buying experiences for a carefully identified set of high-value clients.

ABM is a focused growth strategy to align your firm around high-value clients.

Contents of this White Paper

  • What is Account-Based Marketing (ABM)?
  • Why is ABM the best strategy for law firms?
  • Common problems ABM can solve
  • What are the key benefits for law firms using ABM?
  • Planning, implementing and optimizing your ABM initiative
  • Using Nexl’s Revenue Operations Platform for ABM
  • Forging strong relationships with target-account decision-makers

Like this content? Please share this on socials.

Other Whitepapers and Reports

Back view of a female speaker giving a speech in front of people at convention center
White Paper
Proving ROI with CRM-Integrated Event Management
July 15, 2024
This white paper explores the evolution of event management in law firms, highlighting shifts from in-person to virtual events based on insights from 9...
Learn More
Featured Image WP
White Paper
Mastering Events: The Ultimate Guide for Law Firms
January 30, 2024
Uncover the role of strategic marketing and leverage event tech for impactful outcomes. Explore post-event best practices for relationship growth and clear...
Learn More
White Paper_Email Marketing Guide_20231110
White Paper
Email Marketing Best Practices Guide 2023
November 13, 2023
This guide is not just another set of generic tips; it's a roadmap crafted to transform your email campaigns into powerful tools for customer engagement. Don't...
Learn More
Growth Survey Report
White Paper
Nexl's 2023 Law Firm Growth Strategy Report
July 6, 2023
Relationships are the lifeblood of the legal world. That's why we conducted a comprehensive survey. The report dives into the growth strategies employed...
Learn More
Executing Strategic Growth Strategies
White Paper
A Guide to Execute Strategic Growth Initiatives
January 10, 2023
Have you decided on your 2023 growth initiatives yet? Law firms must have a solid growth strategy in place if they plan to remain competitive in 2023....
Learn More
Revenue Operations White Paper
White Paper
Revenue Operations
December 16, 2022
To stay competitive, law firms must now function as one revenue team. Revenue Operations is a system that aligns your law firm, breaks down team siloes,...
Learn More
Load More

Join Our Newsletter

Stay in the loop with our newsletter! Receive exciting updates directly to your inbox. Join us today for a front-row seat to all things Nexl.

Subscribe

Products

Teams

Resources

Follow us on socials

Our partners

Our certifications