Back

Platform Overview

CRM

Unified relationship intelligence across the firm

ERM

Automatic capture of firmwide interactions

Event Management

Streamlined event execution and follow-up

Email Marketing

Targeted, compliant campaigns that drive engagement

Workspace

Collaborative hubs to plan, execute and measure growth

Nexl AI

Growth intelligence that drives action

Back

Teams Overview

Partners & Lawyers

Give every lawyer clear next steps to drive firm growth

Business Development & Marketing

Connect BD and marketing execution to measurable growth

Managing Partners & Leadership

Lead firm growth with full strategic visibility

Stage Overview

Start

For firms building their BD foundation

Grow

For firms with structured, proactive BD in place

Scale

For high-maturity firms optimizing BD at scale

Back

Company

About us
People & Careers
Security

Back

Resources & Insights

Content

News & ArticlesWhite papers & Reports

Media

WebinarsPodcasts

Learn

Nexl TemplatesCourses

Connect

Contact UsHelpdesk

Featured News

Close-up view of a planet's surface with craters against a starry beige sky.

Nexl secures $23M Series B to advance its law firm growth platform

Read the article
Next
Resources
Ultimate Guide to ABM for Law Firms
White Papers

Ultimate Guide to ABM for Law Firms

|

December 16, 2022

|

Spotify logo

Listen on

Spotify

Apple Podcasts app icon with a white stylized microphone inside a purple rounded square.

Listen on

Apple Podcasts

Amazon Music logo

Listen on

Amazon Music

A stylized graphic showing a field of grass

What Is Account Based Marketing?

In a nutshell, Account-Based Marketing is a focused growth strategy for your law firm in which your lawyers, marketing and business development teams collaborate to create personalized buying experiences for a carefully identified set of high-value clients. ABM is a focused growth strategy to align your firm around high-value clients.

Contents of this White Paper

  • What is Account-Based Marketing (ABM)?
  • Why is ABM the best strategy for law firms?
  • Common problems ABM can solve
  • What are the key benefits for law firms using ABM?
  • Planning, implementing and optimizing your ABM initiative
  • Using Nexl’s Revenue Operations Platform for ABM
  • Forging strong relationships with target-account decision-makers

Download the White Paper

Ultimate Guide to ABM for Law Firms

Download Article

Leadership & insights

Related posts

View all
Podcasts

Helping lawyers trust themselves again with Elena Deutsch

Drawing from her own journey and years of coaching women lawyers, Elena explores the moment when “something isn’t right,” and how that internal signal can become the starting point for transformation.

Listen to Podcast
Watch the Webinar
Articles

The complete guide to choosing a CRM for law firms

Choosing the wrong CRM costs law firms time and budget. This guide covers what to look for in a legal CRM, what to ask vendors, and how major platforms compare.

Read the Article
Next
Watch the Webinar
Webinars

On-demand demo: How law firms manage events end-to-end in Nexl

From building attendee lists to tracking engagement, see how Nexl helps law firms run events end-to-end in one connected workspace.

Watch Webinar
Next
Watch the Webinar
Next
Next
A stylized Nexl icon in white

Ready to transform your firm's growth?

See how Nexl captures relationships automatically, structures business development workflows, and connects marketing activity directly to opportunity - so growth becomes visible, measurable, and systematized across the whole firm.

Request Demo
Gradient background with smooth transition from dark black at top to purple and then peach at bottom.
Gradient background transitioning from dark black at the top to deep purple, pink, and peach tones at the bottom.