Ultimate Guide to ABM for Law Firms

What Is Account Based Marketing?

In a nutshell, Account-Based Marketing is a focused growth strategy for your law firm in which your lawyers, marketing and business development teams collaborate to create personalized buying experiences for a carefully identified set of high-value clients.

ABM is a focused growth strategy to align your firm around high-value clients.

Contents of this White Paper

What is Account-Based Marketing (ABM)?

Why is ABM the best strategy for law firms?

Common problems ABM can solve

What are the key benefits for law firms using ABM?

Planning, implementing and optimizing your ABM initiative

Using Nexl’s Revenue Operations Platform for ABM

Forging strong relationships with target-account decision-makers

Nexl’s 2023 Law Firm Growth Strategy Report

Relationships are the lifeblood of the legal world. That’s why we conducted a comprehensive survey.

The report dives into the growth strategies employed by law firms and the challenges they face.

July 6, 2023

A Guide to Execute Strategic Growth Initiatives

Have you decided on your 2023 growth initiatives yet? Law firms must have a solid growth strategy in place if they plan to remain competitive in 2023.

January 10, 2023