The Nexl resource hub

Season 1, Episode 3 "How do you not have someone waiting in the wings for this..." In this episode of This Legal Life, Ben Chiriboga sits down with Mandy Hicks (Director of Marketing & Business Development, Poston Communications) to chat about the good, the bad, and the ugly of solo/in-house marketing vs. agency marketing in the legal world.

February 16, 2023

There are many law firms and legal service providers with thousands of followers on LinkedIn with low engagement from their audience and employees on their company pages.

February 10, 2023

Season 1, Episode 2 This week Ben is joined by Mark Howe, Director of Business Development & Client Relations at Thompson Dorfman Sweatman LLP to break down the three pillars of client-centered business development.

February 9, 2023

In this #OneFirm webinar join Chief Growth Officer, Ben Chiriboga, and CEO/Founder Philipp Thurner for an in-depth discussion on the challenges and trends (and the solutions) facing the legal marketing industry this year.

February 1, 2023

Season 1, Episode 1 Julie Henson, Chief Client Officer at Taft join This Legal Life to chat building better and more supportive client relationships this year.

February 1, 2023

Client Seminars are a key growth resource for both lawyers and legal marketing teams—they help get the firm in front of clients and can demonstrate their expertise. This template helps to coordinate both practical planning and commercial opportunities for a Client Seminar event, and creates central hub where all internal stakeholders can come together to manage this event.

January 30, 2023

An expansion plan for a strategic sector invites team leaders to develop a vision of how to grow and build out the firm’s footprint in a specific sector or industry. This template helps to create a process to execute that vision by focusing on key clients, growth opportunities, and targeted prospecting within a given sector.

January 30, 2023

Because acquiring novel talent and expertise is a critical component of any firm expansion strategy, many law firms have built robust lateral hiring programs to recruit experienced talent for highly specialized roles. Typically, this practice is part of a broader strategic plan to increase reach into certain market segments, including new industries, geographies, areas of expertise, and specializations.

January 30, 2023

Targeting engaging and authentic content is crucial to establishing your firm as a thought leader in your specific area of law. It takes time to produce and publish that type of content, so it is critical to have an audience in mind before starting. When using Nexl your firm can identify the relevant contacts who will be interested in trending topics, and it helps you focus content on the best audience.

January 30, 2023