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Rethinking Rainmakers: How top firms multiply talent and drive 42% better growth

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Give every lawyer clear next steps to drive firm growth

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Resources
Solo vs. Agency in Legal Marketing
Podcasts

Solo vs. Agency in Legal Marketing

Ben Chiriboga, Mandy Hicks

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February 16, 2023

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Season 1 Episode 1

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“How do you not have someone waiting in the wings for this…”

In this episode of This Legal Life, Ben Chiriboga sits down with Mandy Hicks (Director of Marketing & Business Development, Poston Communications) to chat about the good, the bad, and the ugly of solo/in-house marketing vs. agency marketing in the legal world.

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Leadership & insights

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Webinars

What drives CRM adoption in law firms

Fasken's BD and marketing leaders share how they drove CRM adoption across a large law firm by making the platform relevant to lawyers, starting small, and letting word spread.

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White Papers

The new constraint on law firm growth: How AI is shifting the bottleneck from capacity to demand

AI is freeing up lawyer capacity faster than firms can fill it. See why winning work is becoming the real constraint on law firm growth, and how firms respond.

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Articles

Mary Anne Heckbert on being a "numbers person" in legal BD

Mary Anne Heckbert on leading BD teams with compassion, pricing with a data lens, and what differentiates law firms in the age of AI.

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