Account Based Marketing (ABM) plans offer a great way to focus your growth efforts on your best-fit, highest-value prospects and clients. The ABM process allows you to align your lawyers, marketing and business development teams to develop stronger relationships, promote long-term business growth and boost revenue.
With this template, we’ll help to execute the different elements of a successful ABM plan. Learn more about ABM here.
Application that allows Marketing teams to build out a database of relevant work highlights. These projects and deals can then be easily sourced for various purposes such as Legal Directory
Many firms invest significant resources in participation in International Conferences to meet with clients, peers, and referral sources that can generate inbound work. These trips often involve a significant amount
A Country Desk initiative at a law firm is a coordinated attempt at structuring and optimizing the relationships with stakeholders in a country or region where the Firm has no
A Key Client Plan is a project focused on an individual strategic account. Often, law firms will have a substantial share of their revenues (up to 10-15%, sometimes even more)
