Client Seminars are a key growth resource for both lawyers and legal marketing teams—they help get the firm in front of clients and can demonstrate their expertise. This template helps to coordinate both practical planning and commercial opportunities for a Client Seminar event, and creates central hub where all internal stakeholders can come together to manage this event.
Cross-Selling and Cross-Serving
The objective of cross-selling is increasing Share-of-Wallet (“SWO”), the percentage of the total legal spend of your client that goes to your firm, by convincing clients to start buying services
