Account Based Marketing Plan

We spent two days at LMA New Orleans talking to BD and marketing leaders across the industry. Here's what they're focused on, where they're stuck, and what's working.

The first 90 days in a new marketing/BD leadership position set the tone for everything that follows. Partner perceptions of marketing, leadership's appetite for investment, and the confidence your team operates with are all shaped by how you start.

Most law firms have a CRM, but few use it effectively. Low adoption and limited engagement continue to hold back marketing and BD outcomes. This article explores seven common mistakes behind the gap and how firms can address them.