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Account Based Marketing Plan

Templates

Account Based Marketing Plan

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June 6, 2023

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Account Based Marketing (ABM) plans offer a great way to focus your growth efforts on your best-fit, highest-value prospects and clients. The ABM process allows you to align your lawyers, marketing and business development teams to develop stronger relationships, promote long-term business growth and boost revenue.

With this template, we’ll help to execute the different elements of a successful ABM plan. Learn more about ABM here.

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Ready to transform your firm's growth?

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Leadership & insights

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Building a business case for your next legal tech investment

Learn how law firm marketing and BD leaders from Morse and Gerber Ciano Kelly Brady build a technology business case that wins budget approval, from early groundwork to the first 90 days.

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Nexl appoints Matt Redden as CEO as Founder Philipp Thurner shifts focus to AI and product innovation

Matt Redden joins on 5th October 2026 to lead and scale Nexl. Philipp Thurner becomes Founder and Head of Innovation and continues as Chairman, going deeper into product, clients and the agentic opportunity in legal.

Articles

How to create a business case for legal tech in 2027 - Downloadable template

Learn how to build a legal tech business case for 2027 that your managing partner and CFO will approve, with ROI formulas and a free template.

Ready to transform your firm's growth?

See how Nexl captures relationships automatically, structures business development workflows, and connects marketing activity directly to opportunity - so growth becomes visible, measurable, and systematized across the whole firm.

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