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Platform Overview

CRM

Unified relationship intelligence across the firm

ERM

Automatic capture of firmwide interactions

Event Management

Streamlined event execution and follow-up

Email Marketing

Targeted, compliant campaigns that drive engagement

Workspace

Collaborative hubs to plan, execute and measure growth

Nexl AI

Growth intelligence that drives action

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Teams Overview

Partners & Lawyers

Give every lawyer clear next steps to drive firm growth

Business Development & Marketing

Connect BD and marketing execution to measurable growth

Managing Partners & Leadership

Lead firm growth with full strategic visibility

Stage Overview

Start

For firms building their BD foundation

Grow

For firms with structured, proactive BD in place

Scale

For high-maturity firms optimizing BD at scale

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Company

About us
People & Careers
Security

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Content

News & ArticlesWhite papers & Reports

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Featured News

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Nexl secures $23M Series B to advance its law firm growth platform

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Nurturing relationships through firmwide, systematic BD is more important than ever

AI is reshaping the legal market and clients are expecting more for less. The firms growing fastest are the ones where every lawyer contributes to growth, supported by a system that fits the way they already work.

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More than 150+ law firms globally trust Nexl

The data is clear

Firms grow faster when business development becomes systematic

42%

Higher revenue growth

50%

Higher return on marketing

60%

Lower client churn

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The Nexl Growth System

Nexl is the growth system lawyers actually want to use

A platform built into the tools your lawyers already use every day, and a program that turns business development from a one-off push into a firm habit.

One connected platform

CRM, relationship intelligence, marketing, and workspaces in one platform. Embedded in Outlook and mobile to meet lawyers where they work.

A true partner from day one

Hands-on implementation, an active client community and our optional growth program. We help you launch with confidence and refine over time.

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Why it works

How Nexl turns BD from a firm priority into a daily habit

Built for how lawyers work

Nexl works inside Outlook and on mobile, capturing relationship activity automatically as lawyers work, with no data entry required.

Four tools in one

Everything your firm needs for BD in one place: CRM, relationship intelligence, email marketing, events and pipeline.

A program that makes it stick

Coaches, curriculum and a peer community to help your firm build habits that turn into lasting results.

The platform

One platform.
Four tools, working as one

Nexl CRM

Who knows whom across the firm

Keep track of relationships firmwide with automatic contact capture, enrichment, and pipeline management. Nexl lives where lawyers work, so BD fits naturally into their existing workflows.
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  • Native in Outlook and on mobile, with no manual data entry
  • Firmwide who-knows-whom, surfaced in seconds
  • Pipeline and stay-in-touch reminders built in
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Nexl Workspace

Where plans turn into action

Move key client programs and campaigns forward with shared workspaces that make collaboration simple. Customize them with templates, owners, and next steps so nothing stalls between meetings.
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  • Templates designed for law firm workflows
  • Linked tasks, ownership and deadlines
  • Built for BD execution
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Nexl Marketing

Targeted campaigns, built for law firms

Run targeted campaigns and manage events in one place. Build emails, manage lists, track attendance, and follow up on opportunities without switching between tools.

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  • Drag-and-drop email builder
  • Dynamic, compliant list management
  • RSVPs, attendance and post-event opportunities
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Nexl AI

Insights that turn into the next step

Nexl AI helps your firm make growth a daily habit by surfacing what matters before meetings, summarizing relationship data, and guiding the right people to take action.

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  • Smart relationship insights and AI summaries
  • Nudges that route to the right lawyer
  • Decisions backed by your firm's own data
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Trusted by leading law firms at all stages

Sparkbox

“Nexl is a pleasure to roll out. The lawyers love it!”

Laura Collins Scott
Consultant, Founder
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Greenberg Glusker

"I was paying three different vendors for my CRM/ERM, email marketing, and pipeline tool. Nexl replaced all three."

Sheenika Gandhi
Chief Marketing Officer
Marriott Harrison LLP

“Nexl demonstrates a real understanding of law firms and how relationships are developed and grown. We are excited to have Nexl alongside us as we focus on helping our clients develop their businesses, supporting smart, informed decision making.”

Dianne Skurray
Chief Marketing and Strategy Officer
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Designed for adoption

Adoption is built into the design and supported every step of the way‍

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Hands-on implementation

Our team works alongside yours from day one, configuring around your practice areas, migrating data cleanly, and training each user group with care.

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Long-term client support

Every firm has a dedicated success partner. We meet with you regularly to track usage and impact, and tune the system as your firm grows.

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Peer community

A network of forward-looking BD leaders sharing what's working in community roundtables, working groups, and shared playbooks.

Optional - The Nexl Growth Program

A structured program for lawyers to build lasting BD habits

Most BD training gives lawyers the concepts without a way to act on them. The Nexl growth program pairs every concept with a specific action inside the platform, so learning translates directly into practice.

Step 01

Commit

Establish mindset, goals, and a BD operating rhythm that fits a lawyer's week.

Step 02

Focus

Build a prioritized portfolio of the 20–25 relationships that matter most.

Step 03

Engage

Stay in touch, capture the story of each relationship, and generate demand.

Step 04

Grow

Recognize opportunities, collaborate across the firm, and sustain momentum.

White-glove delivery

Facilitated cohort sessions, monthly 1:1 coaching with our BD team, and pre-configured Nexl workspaces.

Self-led delivery

Self-paced digital playbooks, embedded journey reinforcement, and on-demand walkthroughs.

See it in action

Nexl in the lawyer's pocket

Watch how a partner reviews their day in Nexl, captures a meeting note from their phone, and acts on a stay-in-touch reminder, all without leaving their flow.

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Go deeper

Sharper thinking on firmwide growth

White Papers

How to navigate your first 90 days as a law firm marketing leader

The first 90 days in a new marketing/BD leadership position set the tone for everything that follows. Partner perceptions of marketing, leadership's appetite for investment, and the confidence your team operates with are all shaped by how you start.

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White Papers

Value case builder checklist: Turn great ideas into firm-backed initiatives

Law firms move quickly, but approvals do not. Great BD and marketing ideas can stall because they are not packaged in a way that speaks the language of partners. To help teams build stronger business and value cases, we have created a practical checklist grounded in two proven frameworks. It brings together the CARD method

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White Papers

Rethinking Rainmakers: How Top Firms Drive 42% Better Growth

Top firms aren’t growing the traditional way. Business development cultures that rely less on a handful of rainmakers and democratize BD activities across the firm achieve higher growth and overall better outcomes.

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FAQs

Frequently asked questions

The Nexl Growth System is a combined platform and program designed to make business development a firmwide habit at law firms. The platform brings CRM, relationship intelligence, email marketing, event management and workspaces into one connected system, embedded in Outlook and on mobile. The program is optional and runs as a structured curriculum that helps lawyers turn BD methodology into daily habits anchored in the platform.

A traditional CRM is a database for storing contacts. A growth system is built around how lawyers actually work. It captures relationships automatically, embeds prompts in Outlook and on mobile, replaces three to four disconnected tools (CRM, ERM, email marketing, events, pipeline), and pairs the technology with hands-on support and an optional structured program so adoption holds over time.

The Rethinking Rainmakers benchmark study, published by Camojee and Nexl in 2025, surveyed 235 BD leaders across 202 professional services firms representing more than 130,000 employees. It found that firms with mature, systematic BD cultures grow revenue 42% faster than rainmaker-dependent firms, alongside 60% less client churn, 50% better marketing ROI, and significantly higher lateral hire success.

Nexl is built for law firms with maturing or structured business development functions, typically 100 or more lawyers. It serves three primary audiences: partners and lawyers who need to do BD without changing their routine, BD and marketing professionals who need tools lawyers will actually adopt, and managing partners who need firmwide visibility into relationships, pipeline and growth.

Because Nexl is built into the tools lawyers already use. The Outlook add-in captures contacts and interactions automatically with no manual data entry. The mobile app makes it possible to review meetings, log notes by voice and act on stay-in-touch reminders between matters. Prompts and AI summaries fit a lawyer's day rather than asking them to change it.

Most firms use Nexl to consolidate three or four systems into one: a legal CRM, relationship intelligence or ERM, email marketing, event management, and pipeline tracking.

The growth program is an optional structured curriculum that helps lawyers build lasting BD habits using Nexl. It runs across four phases (Commit, Focus, Engage, Grow) covering 12 modules, with each module pairing a BD concept with a specific action inside the platform. It is available in two delivery models: a white-glove track with facilitated cohorts and 1:1 coaching, or a self-led track with digital playbooks and automated reinforcement.

Every firm gets hands-on implementation, including platform configuration tailored to practice areas, data migration and training for each user group. Each customer is assigned a dedicated success partner who meets regularly, tracks usage and impact, and tunes the system as the firm grows. Customers also gain access to the Nexl client community of BD and marketing leaders sharing what's working.

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See how the Nexl Growth System turns BD strategy into the daily action of every lawyer

Book a demo and we'll walk you through the platform, the program, and what success looks like for firms like yours.

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