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While partners and associates put time and effort into writing business development plans, they often sit untouched in a document management system. What turns a plan into results is the mindset behind it, along with coaching and accountability to help lawyers take action.
Join Raya Blakeley-Glover, Global Head of Business Development and Sales at Bird & Bird, Linsay Leslie, Partner at MD Communications, and Ben Paul, CEO of The BD Ladder, for a panel discussion on how to move lawyers from writing business plans to acting on them. The session is moderated by Barbara Koenen-Geerdink, Professional Services Consultant at Nexl.
In the session, our speakers will discuss:
- Why so many business plans get written and then never acted on
- How coaching and training help lawyers turn plans into consistent BD activity
- What it takes to build accountability so plans stay on track through the year
- Where to focus training across the firm, including partners who are not natural rainmakers
- Practical first steps lawyers can take right after the session
Whether you are refreshing how your firm approaches BD planning or trying to get more from the plans you already have, this session will help you turn business plans into consistent action across your firm.
Ready to transform your firm's growth?
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Leadership & insights
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Nexl appoints Matt Redden as CEO as Founder Philipp Thurner shifts focus to AI and product innovation
Matt Redden joins on 5th October 2026 to lead and scale Nexl. Philip Thurner becomes Founder and Head of Innovation and continues as Chairman, going deeper into product, clients and the agentic opportunity in legal.
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