Why client experience is a competitive advantage

The legal industry is being reshaped by AI, pricing pressure, and rising client expectations. When quality legal work is a given, client experience becomes one of the strongest ways to stand out. In this episode of The Legal BD Corner, host Jason Broomfield, Director of Business Development, North America at Nexl, sits down with Marguerita Dolatly, Director of Business Development at Katten, to talk about what it takes to create a memorable client experience.

About Marguerita

Marguerita Dolatly, Esq. is a law firm business development leader and former practicing lawyer with deep expertise across attorney BD coaching and training, lateral partner integration, client service team strategy, and sector-based business development planning. As Director of Business Development at Katten Muchin Rosenman in New York, she leads firmwide initiatives across all four disciplines — coaching and developing attorneys at every level, deepening client relationships, driving cross-practice collaboration around key industry sectors, and accelerating the integration of lateral partners. With a BD career spanning more than 20 years at AmLaw 100 firms including Katten, Proskauer, Ropes & Gray, and Fenwick, Marguerita has coached hundreds of partners, built BD programs from the ground up, and led lateral individual and group integrations. She is a certified BD coach through the Legal Sales & Service Organization and holds a J.D. from Rutgers Law and a B.A. from Yale.