Targeting Success: Strategies for Effective Legal Business Development

In this engaging episode of the Legal BD Corner, Jason Broomfield of Nexl is joined by Amelia Bashalany, Senior Director of Business Development at Foley Hoag, to explore the intricacies of targeting in legal business development.

The discussion delves into the critical skills of targeting and qualifying, emphasizing their impact on efficient resource allocation and achieving business goals. Amelia shares her journey from early career lessons in event planning to her current strategic approach, leveraging tools like AI and data-driven insights to foster meaningful client relationships.

Key highlights include actionable advice on implementing industry-focused strategies, cross-servicing opportunities, and navigating organizational dynamics to build collaborative and impactful business development initiatives.

A must-listen for BD professionals seeking practical tips and inspiration for navigating the complexities of the legal industry.

About Amelia  

Amelia Bashalany is a seasoned legal marketing professional with two decades of experience in the industry. Currently serving as the Associate Director of Business Development at Foley Hoag, she focuses on driving new business growth by cultivating relationships with existing clients and identifying promising prospects.

Prior to joining Foley Hoag, Amelia held key positions at some of the nation’s most prestigious law firms, including Cooley, Goodwin and Bingham McCutchen. With a comprehensive skill set spanning various functions within legal marketing, Amelia has expertise in marketing strategy, business and client development, event planning and execution and marketing systems optimization.