Building and leveraging referral networks for growth

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Referrals are one of the most valuable sources of new work for law firms (and often the fastest) because the trust and credibility are already in place. Building a referral network that delivers requires three things working together: a clear strategy, the right systems, and consistent participation from lawyers.

Join Julie Chodos, Chief Marketing and Business Development Officer at Axinn, Kyle Weidie, Global Head of Digital Marketing at Eversheds Sutherland, and Mike Duffy, Consultant and Coach at Bunnell Idea Group, for a panel discussion on how to build and get value from referral networks, moderated by Lynn Tellefsen Stehle, Head of Client Collaboration at Nexl.

In the session, our speakers will discuss:

• Why referral networks can be the fastest path to new revenue
• How to build referral tracking into the systems lawyers already use
• Getting leadership buy-in and keeping lawyers involved over the long term
• What good referral measurement looks like, including reciprocity and ROI
• Nurturing referral relationships that last, including through alumni networks