How Leading Firms Prepare for IBA: Strategies for Relationship-Driven Growth

The IBA Annual Conference is one of the most important global events in the legal calendar. With thousands of lawyers and law firm leaders descending on Toronto this year, the opportunity to connect, collaborate and grow your international practice has never been greater.

But with opportunity comes complexity. Planning your firm’s attendance, setting meetings, hosting events, attending sessions, and making sure you see the right people (and that they actually show up) takes more than just booking a flight.

Join us for a practical panel discussion hosted by Nexl, where legal marketing and business development professionals share their experience and tips to help you make the most of IBA 2025. Whether it’s your first IBA or you’ve been attending for years, this session will help you:

• Approach the week with a clear plan
• Maximize your firm’s visibility
• Ensure ROI on your time and investment

In today’s competitive legal market, attending a major conference like the IBA Annual Conference isn’t just about showing up—it’s about executing a coordinated strategy that turns every conversation into a step toward client growth.

Panelists will share proven, actionable frameworks grounded in real‑world experiences. Whether you’re looking to deepen existing relationships, win new business, or harness technology to scale your efforts, you’ll leave with a clear roadmap for transforming event participation into measurable outcomes. ools and frameworks to evolve your feedback process.