Evaluating and Vetting the Martech Stack for Law Firms

Law firms are investing more than ever in marketing technology—but not every tool delivers meaningful impact. This session explores how leading firms evaluate, implement, and integrate Martech to drive adoption, ROI, and stronger client experiences.

Join us for a candid, story-driven discussion on what “getting Martech right” really means—covering lessons learned, practical examples, and what’s next for firms evolving their Martech stack.

What You’ll Learn

• What success looks like before and after implementing new tools
• How to ensure real adoption among lawyers and business teams
• Ways Martech can directly improve client service and competitiveness
• Key metrics for measuring value beyond simple usage numbers
• Common pitfalls and lessons from firms that have been there before
• How leadership balances innovation with operational impact
• Strategies for securing buy-in across the firm
• How client expectations shape Martech strategies