Revenue-generating content strategies for law firms

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Law firms spend a lot of time and money creating content, yet it is often hard to tell whether that content leads to new business. Turning content into revenue depends on knowing your audience, being clear about the action you want readers to take, and following through once they engage.

Join Sara Blackwell, Brand and Campaigns Director at Greenwoods Legal LLP, John King, Advisor at TBD Marketing, and David Standard, Head of Marketing and Communications at Thompsons Solicitors, for a panel discussion on how law firms can create content that drives revenue. The session is moderated by Barbara Koenen-Geerdink, Professional Services Consultant at Nexl.

In the session, our speakers will discuss:

• How to plan content around a clear audience and a clear goal from the start
• Where PPC fits alongside organic content, and how the two work together
• What it takes to convert interest into revenue, including fast, quality follow-up
• Getting lawyers on board and bringing their voice into the content
• Measuring content ROI in a way that protects long-term brand building