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Law firms all over the world make submissions to the key legaldirectories to boost their market credibility, attract new business, illustratethe breadth and depth of their skill set, and support the recruitment oftalent. However, compiling, coordinating and submitting directory entries canbe a very time-consuming, confusing and ultimately unsatisfactory process.Chasing attorney input and approvals, tracking deadlines, and formattinginformation for each directory all add up. Often a lack of in-house resourcesor experience means key information is not prepared, presented or submitted inthe correct format, leading to missed opportunities for recognition anddisappointing rankings.
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