Resources
Rewriting the Rules: Owen McGrann on Packaging Law, Embracing Identity, and Building with Purpose
Podcasts

Rewriting the Rules: Owen McGrann on Packaging Law, Embracing Identity, and Building with Purpose

Ben Chiriboga, Owen McGrann

|

May 5, 2025

|

Season 3 Episode 18

Spotify logo

Listen on

Spotify

Apple Podcasts app icon with a white stylized microphone inside a purple rounded square.

Listen on

Apple Podcasts

Amazon Music logo

Listen on

Amazon Music

A stylized graphic showing a field of grass

In this episode of This Legal Life, host Ben Chiriboga sits down with Owen McGrann — lawyer, founder, writer, and creative legal thinker — to explore how legal practice can be rebuilt from the inside out. Owen shares his deeply personal journey from burnout in Big Law and a life-threatening medical crisis to launching a solo firm driven by flat fees, client alignment, and productized legal services. Together, they unpack the intersection of philosophy, pricing, community, and identity — and why sometimes the most powerful shift in law isn’t external innovation, but internal transformation.

Meet Our Guest:

Owen McGrann runs a boutique law firm for startups and small businesses by day, and writes emotionally ruinous novels by night. He enjoys making things, breaking them in slow motion, and calling it a performance—an approach surprisingly well-suited to both fiction and modern law practice.

Learn more:

https://www.mcgrannlaw.com

https://www.seedcounsel.io

https://www.owenmcgrann.com

Ready to transform your firm's growth?

Gradient background blending from dark purple and black on the left to soft peach on the right.
Request Demo

Leadership & insights

Related posts

View all
News

LMA 2026: Four themes from the floor

We spent two days at LMA New Orleans talking to BD and marketing leaders across the industry. Here's what they're focused on, where they're stuck, and what's working.

Read the Article
Next
Watch the Webinar
White Papers

How to navigate your first 90 days as a law firm marketing leader

The first 90 days in a new marketing/BD leadership position set the tone for everything that follows. Partner perceptions of marketing, leadership's appetite for investment, and the confidence your team operates with are all shaped by how you start.

Read the Article
Next
Watch the Webinar
Articles

Common law firm CRM adoption mistakes and how to fix them

Most law firms have a CRM, but few use it effectively. Low adoption and limited engagement continue to hold back marketing and BD outcomes. This article explores seven common mistakes behind the gap and how firms can address them.

Watch the Webinar
Next
Next
Gradient background with smooth transition from dark black at top to purple and then peach at bottom.
Gradient background transitioning from dark black at the top to deep purple, pink, and peach tones at the bottom.