Rethinking the Practice: Gwen Griggs on Building a Meaningful, Modern Legal Life

In this episode of This Legal Life, host Ben Chiriboga sits down with Gwen Griggs — lawyer, co-founder, entrepreneur, consultant , and passionate advocate for reinventing the legal profession.  Gwen shares her deeply personal and professional journey from the early spark of inspiration rooted in justice to building a law firm and consultancy grounded in purpose, innovation, and value. She reflects on leaving behind the billable hour, embracing design thinking, and creating systems that center client experience, well-being, and impact. This conversation is a masterclass in courageously aligning professional life with personal values — and designing legal services that truly matter.

Guest Bio:

Gwen Griggs, co-founder of ADVOS legal and ADVOS Pro, has a background in Big Law and C-suite roles. In ADVOS legal, she and her partner built a new model, that – instead of hours – measures what matters to the client, team, and owner. (Click here for more about Gwen’s legal experience.) The innovative approach – solving a problem worth solving, the sustained success, and the impact on the community, earned ADVOS legal recognition by GrowFL as a Florida Company to Watch.

Built from the lessons learned in business and ADVOS legal, ADVOS Pro’s created training, coaching and a community helping law firm owners build practices they love that love them back.

Gwen is passionate about the world-changing impact of entrepreneurs – especially when those entrepreneurs lead law firms. She has been honored to serve on boards of organizations supporting entrepreneurs and is a frequent speaker on leadership, innovation, and alternative business and pricing models.

Links:

Website: https://advospro.com

PROmance Scorecard: https://advospro.com/promance-scorecard/

LinkedIn: https://www.linkedin.com/in/gwengriggs/

Instagram: https://www.instagram.com/griggsgwen/

Schedule a call: https://calendly.com/gwen-griggs/virtual-coffee