Learning to Walk Your Own Path

Fasken's BD and marketing leaders share how they drove CRM adoption across a large law firm by making the platform relevant to lawyers, starting small, and letting word spread.

Mary Anne Heckbert on leading BD teams with compassion, pricing with a data lens, and what differentiates law firms in the age of AI.

Law firm succession planning often overlooks client relationships. Here is how firms map who knows who and transfer trust before a partner retires.