.svg)
.avif)
.avif)
In this episode of This Legal Life, Ben Chiriboga interviews Alex Su, Chief Revenue Officer at Latitude, about his unconventional journey from practicing lawyer to thriving in the legal tech world. Alex candidly shares his experiences, from clerking and working at prestigious law firms to navigating setbacks in small firms and ultimately discovering his passion for sales, marketing, and technology. He delves into the transformative power of community, social media, and embracing one’s unique strengths in building a career outside traditional legal roles. The conversation also highlights emerging opportunities in the legal industry, fueled by innovation and shifting professional paradigms.
About Alex:
Alex is the Chief Revenue Officer of Latitude.
As a member of the executive leadership team, Alex is responsible for leading the company’s sales and marketing efforts.
Prior to joining Latitude, Alex spent nearly fourteen years working at the intersection between law and innovation. Previously, he held a range of sales and marketing roles at emerging startups serving the legal sector and was most recently the Head of Community Development at Ironclad, a contracts technology company.
In addition to his sales and marketing experience, Alex has an active presence on social media. He has over 250,000 followers on LinkedIn, Twitter, Instagram, and TikTok and publishes a newsletter called Off The Record that discusses unique career paths, business development, and the future of work. Alex is a member of the Fastcase 50, a group of visionaries and leaders who are “leading the charge on innovation in the law.”
Alex graduated from the Northwestern Pritzker School of Law in 2010 where he served as an editor of the law review and was the student commencement speaker. He is a former associate at Sullivan & Cromwell and clerked for the Hon. Edmond E. Chang of the Northern District of Illinois. Alex is a New York native who now lives in Alameda with his wife and their two children.
Ready to transform your firm's growth?
%20(1).avif)
Leadership & insights
Related posts
How to navigate your first 90 days as a law firm marketing leader
The first 90 days in a new marketing/BD leadership position set the tone for everything that follows. Partner perceptions of marketing, leadership's appetite for investment, and the confidence your team operates with are all shaped by how you start.
.svg)
%20(1).avif)