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Establishing a Strong Brand Identity
Podcasts

Establishing a Strong Brand Identity

Ben Chiriboga, Valerie Brennan

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June 28, 2023

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Season 1 Episode 21

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On this episode of This Legal Life, host Ben Chiriboga is joined by Valerie Brennan, Chief Business Development and Marketing Officer at Munger, Tolles & Olson. Ben and Valerie are diving into the captivating world of brand identity and its relevance in the legal profession.

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Leadership & insights

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Webinars

What drives CRM adoption in law firms

Fasken's BD and marketing leaders share how they drove CRM adoption across a large law firm by making the platform relevant to lawyers, starting small, and letting word spread.

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White Papers

The new constraint on law firm growth: How AI is shifting the bottleneck from capacity to demand

AI is freeing up lawyer capacity faster than firms can fill it. See why winning work is becoming the real constraint on law firm growth, and how firms respond.

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Articles

Mary Anne Heckbert on being a "numbers person" in legal BD

Mary Anne Heckbert on leading BD teams with compassion, pricing with a data lens, and what differentiates law firms in the age of AI.

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