Pitching to Win: Enabling Lawyers and BD Teams for Growth

In today’s competitive legal market, law firms must navigate significant disruption from AI technology and evolving client expectations. Winning premium mandates requires more than exceptional legal talent—it demands systematic enablement and integrated business development practices.

Join Lynn Tellefsen Stehle and a distinguished panel of leading legal industry growth experts: Deborah Farone, author, consultant and former CMO of Cravath and Debevoise; Gillian Ward, Chief Marketing & Business Development Officer at Reed Smith; and Amanda Loesch, Chief Marketing Officer at Day Pitney.

This panel will discuss what sustainable growth operations in the AI age looks like and how firms can enable effective client and business development participation, including:

• Clarifying the distinction between marketing and business development operations — and why it matters now.
• Helping lawyers move beyond top-of-funnel marketing to consistently engage in client development and BD.
• Using systems, data, and AI to enable lawyers to deliver stronger, more seamless client and prospect experiences.
• Strategies and tactics for delivering the BD experience clients expect.
• Practical BD takeaways from the panelists that you can bring back and apply immediately.

Register for this essential conversation on transforming law firm business development from reactive, intermittent efforts into proactive, systematic processes that drive mutual growth for attorneys and clients alike.