.svg)
.avif)
.avif)
Learn why lawyers around the world are adopting ABM (Account-Based Marketing) and achieving great results.
A critical advantage of an ABM strategy is the focus, speed, and ROI it brings to time spent by your lawyers on marketing and business development.
Law firm partners are not only responsible to bring in new work, but they are also actively working on client matters.
With the constant struggle of balancing time spent on developing new business and meeting their utilization targets, an ABM strategy will help them achieve higher revenue growth while allowing them to reach their billable and do what they do best: helping their clients solve their most complex legal problems.
ABM drives ROI
97% of law firms achieved higher ROI with ABM than
with any other marketing / business development initiatives according to Alterra Group.
ABM is superior to other marketing and business development efforts.
84% of law firms say account-based marketing strategies outperform other marketing and business development investments.
ABM results in higher revenue.
Partners generate 208% more revenue in law firms that have aligned their business development and marketing teams with their Partners and practice leaders.
This article is featured in Nexl’s Ultimate Account-Based Marketing Guide for Law Firms.
DOWNLOAD NEXL’S ULTIMATE ACCOUNT-BASED MARKETING GUIDE FOR LAW FIRMS
Ready to transform your firm's growth?
%20(1).avif)
Leadership & insights
Related posts
Rethinking Rainmakers: How Law Firms Can Drive 42% Better Growth Without Heroics
Designed for partners, senior associates, BD leaders, and firm leadership, this session delivers a clear diagnosis of your current BD model and 3–5 concrete actions you can implement in the next 90 days to drive sustainable, scalable growth.
Value Case Builder Checklist: Turn Great Ideas Into Firm Backed Initiatives
Law firms move quickly, but approvals do not. Great BD and marketing ideas can stall because they are not packaged in a way that speaks the language of partners. To help teams build stronger business and value cases, we have created a practical checklist grounded in two proven frameworks. It brings together the CARD method
.svg)
%20(1).avif)