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Rethinking Rainmakers: How top firms multiply talent and drive 42% better growth

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It’s Not You, It’s Me: Why Law Firm Advertising Fails

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It’s Not You, It’s Me: Why Law Firm Advertising Fails

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November 10, 2021

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SEE ORIGINAL POST

WRITTEN BY JARRED CORREIA

Lawyers love lawyer advertising because it’s all about lawyers. The only problem is, this is what that looks like to the rest of the world:

https://vimeo.com/128943346

Little Caesars “Smingleberry” from Harold Einstein on Vimeo.

Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings.

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