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Resources
Proving ROI with CRM-Integrated Event Management
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This white paper explores the evolution of event management in law firms, highlighting shifts from in-person to virtual events based on insights from 9 global law firm clients. It addresses current challenges and demonstrates how CRM and event management platforms can enhance ROI and what Nexl calls ROE (Return on Events), offering a roadmap for future strategies with an emphasis on personalized, high- impact events.
Contents:
- Surveying Global Law Firms
- Insights on Pre-Pandemic Events
- Law Firms’ Perspectives on Today’s Events
- Law Firm’s Vision for Future Events
- Evolving Trends in Event Management
- And many more
Proving ROI with CRM-Integrated Event Management
Leadership & insights
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White Papers
How to navigate your first 90 days as a law firm marketing leader
The first 90 days in a new marketing/BD leadership position set the tone for everything that follows. Partner perceptions of marketing, leadership's appetite for investment, and the confidence your team operates with are all shaped by how you start.
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