Because acquiring new talent and expertise can be a critical component of any firm’s expansion strategy, many law firms have built robust lateral hiring programs to recruit experienced talent for highly specialized roles. Typically, this practice is part of a broader strategic plan to increase reach into certain market segments, including new industries, geographies, areas of expertise, and legal specializations.
Account Based Marketing Plan
Account Based Marketing (ABM) plans offer a great way to focus your growth efforts on your best-fit, highest-value prospects and clients. The ABM process allows you to align your lawyers,