Acquisition = retention = expansion
See that equation in the title up there?
Read it again.
“Acquisition equals retention, equals expansion.”
If you need to write it down, say it out loud, or take a screenshot; go ahead.
Okay. Got it?
I want you to forget for a moment everything you’ve learned about legal business development.
Forget the legal marketing models, the complex metrics, the jargon-filled pitches from experts.