Acquisition = retention = expansion
Stop.
See that equation in the title up there?
Read it again.
“Acquisition equals retention, equals expansion.”
Memorise it.
If you need to write it down, say it out loud, or take a screenshot; go ahead.
Okay. Got it?
I want you to forget for a moment everything you’ve learned about legal business development.
Forget the legal marketing models, the complex metrics, the jargon-filled pitches from experts.