Maximizing IBA Conference ROI: Building Relationships & Tracking Success

Attending the International Bar Association (IBA) Annual Conference offers law firms a unique opportunity to establish and strengthen international referral networks. However, the true value of this investment is realized through strategic follow-up and relationship building. In this webinar, experts Katherine Hutchinson (Bennett Jones LLP), Steven, and Barbara will share actionable insights on how business development and marketing teams can support lawyers in maximizing ROI post-IBA.

Learn best practices for engaging with international contacts, tracking success through key metrics, and leveraging technology to cultivate long-term relationships. Whether you’re new to IBA or a seasoned attendee, this session will provide essential strategies to ensure your firm’s investment translates into meaningful, lasting collaborations.