This blog explores consent management and preference management for email marketing and how the two differ yet work together.
Learn more about legal marketing, business development, and technology.
Data-driven marketing is essential for law firms and in this article, we explain why. We’ll further explore the techniques and tools for data-driven marketing.
In this article, we explain step-by-step how to accomplish turning email newsletters into a lead-generation pipeline.
In this article, we will analyze both the risks and benefits of signature scraping, whether it is ethical for law firms, and what alternatives are available.
Does staying ahead of the curve mean integrating customer relationship management tools with email marketing systems?
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