Proving Value and Taking Action:
Critical Marketing KPIs for Law Firm Marketers
LIVE: August 13, 2024 | 2pm EST
Purpose of the Roundtable
In today’s competitive legal landscape, effective marketing is crucial for law firms to thrive. However, tracking and evaluating marketing efforts through Key Performance Indicators (KPIs) remains a significant challenge for many firms. In our upcoming roundtable series, “Marketing KPIs for Law Firm Marketers,” we’ll aim to provide a collaborative environment where marketing professionals can share insights, discuss challenges, and explore solutions related to KPIs. This event will bring together multiple voices to foster a deeper understanding of how to measure and improve marketing performance effectively.
Goals of the Roundtable
The inaugural session of our roundtable series will set the tone by focusing on:
Identifying Common Challenges
Understanding the specific issues law firm marketers face when establishing and tracking KPIs.
Sharing Best Practices
Discussing proven strategies and tactics that have successfully addressed these challenges in other firms.
Setting the Stage for Collaboration
Building a foundation for ongoing dialogue and problem-solving among participants.
Through this series, the roundtable hopes to give attendees a clearer picture of the KPI landscape, as well as actionable insights to start refining their own approaches to proving value.
Facilitation Role
Our roundtable will be facilitated by experienced professionals who understand both marketing and the legal industry.
The facilitator’s roles are to:
Guide the Discussion
Ensure the conversation remains focused and productive, covering key topics while allowing for diverse input.
Encourage Participation
Create an inclusive environment where all attendees feel comfortable sharing their experiences and asking questions.
Synthesize Insights
Highlight common themes and takeaways from the discussion, ensuring that all participants leave with valuable insights.
About Your Facilitators
The facilitators will also act as a resource for attendees, providing expert advice and connecting participants with relevant tools and resources.
Jennifer Roy
Marketing Director
Fletcher Tilton PC
Jennifer is a former journalist turned public relations and marketing professional with a passion for health industry storytelling and mental health advocacy.
Ben Chiriboga
Chief Growth Officer
Nexl
Ben Chiriboga is a former lawyer turned legal technology executive, speaker, and creator whose mission is to help lawyers fall in love with the business of law.
Nancy Myrland
President
Myrland Marketing & Social Media
Nancy is a Marketing & Business Development Advisor, specializing in content, social, and digital media with an emphasis on LinkedIn, podcasting, virtual presentation coaching, personal branding, and content strategy.
Action Needed from YOU
To maximize the value of this roundtable, we ask attendees to:
Sign Up for the Webinar
Register for the event to secure your spot and receive pre-event materials.
Prepare Your Thoughts
Reflect on your current marketing KPIs, identify any specific challenges you face, and think about what you hope to gain from the discussion.
Bring Questions and Problems
Come ready to share your experiences and questions. This will help ensure that the discussion addresses real-world issues and leads to practical solutions.
Engage Actively
Building a foundation for ongoing dialogue and problem-solving among participants. Be prepared to participate in the conversation, whether by sharing insights, asking questions, or providing feedback.
Join us for this insightful roundtable and take a significant step towards mastering the art of KPI-driven marketing for your law firm. Your participation will not only benefit your firm but also contribute to the collective knowledge and success of the legal marketing community.
Special Note: We will be using Zoom meetings, so we invite you to turn on your cameras for this discussion. That is not a requirement, though.
Register Now
Secure your spot today and come ready to engage with fellow law firm marketers in a collaborative effort to tackle the challenges of marketing KPIs. Let’s work together to turn obstacles into opportunities and drive measurable success in our firms.