The Golden Rule: Building Personal Relationships






May 16, 2024


Ben Chiriboga, Deb Scargini
Professional Development
Skills and Tools

In this episode of This Legal Life, we sit down with Deb Scaringi, a seasoned legal marketer and consultant, to delve into her journey in legal marketing. Deb shares her experiences running her own consulting practice and emphasizes the crucial role of words and communication in building relationships and telling compelling stories.

Throughout our conversation, Deb highlights the immense value of mentorship and seeking advice from others in the industry. She discusses finding her unique niche in the market, stressing the importance of authenticity and staying true to oneself.

We explore the evolution of legal marketing and business development, underscoring the significance of feedback and self-awareness in personal and professional growth. Deb shares insights on the importance of surrounding oneself with a supportive tribe of people who know us well.

The episode also examines the changing landscape of legal marketing, the emergence of business development as a distinct field, and the impact of technology, including AI. The key takeaway from our discussion is the need for specialization, authenticity, and effective communication in achieving successful business development.

Tune in to gain valuable insights and inspiration from Deb Scaringi’s remarkable journey and expertise in legal marketing.

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