In this episode of “This Legal Life,” host Ben Chiriboga welcomes Julie Chodos, Chief Marketing and Business Development Officer at Axinn, Veltrop & Harkrider, to explore her dynamic career journey from law to tech and back to law firms.
Julie shares insights on transitioning from litigation to tech startups, where she thrived in sales and marketing, and later into strategic leadership roles in the legal industry. The conversation highlights the importance of innovation, collaboration, and embracing change within law firms. Julie emphasizes meeting people where they are, the significance of process building, and the value of continuously trying new things.
This episode offers valuable lessons for legal professionals seeking to lead and innovate in a rapidly evolving industry.
Meet Our Guest:
With 25 years of experience leading sales and marketing teams across tech startups, global accounting firms, and legal organizations, Julie excels in content strategy, digital marketing, communications, and business development. She has led major transformation initiatives and built high-performing teams that execute successful go-to-market strategies.
At Axinn, Julie oversees the firm’s brand, communications, content strategy, sponsorships, and MarTech stack while driving business development through client strategy and measurable success metrics.
A former litigator, Julie uses her diverse background to coach professionals on relationship management, sales effectiveness, and strategic growth. She has also held operational leadership roles, managing P&L, profitability, and strategic growth plans.
