In this exclusive BD Workshop, Norman Clark, Managing Principal at Walker Clark LLC, and Ben Chiriboga, Head of Growth at Nexl, discuss differentiation and how delivering value through marketing and frequent communication helps to better differentiate your law firm.
They spoke about:
The concept of value-based differentiation
What are clients looking for in a law firm?
The difficulties faced by lawyers and firms in achieving differentiation
Strategies for firms to successfully differentiate themselves